The fun and informative clips address the main themes related to agricultural activities: odours and noise, sharing the roads, soil health, water, and pesticide-use.

The agricultural environment offers many advantages, including the beauty of the landscape and access to fresh products. However, at certain times of year, residents must show patience in dealing with the challenges of agriculture. Here is a link to watch the video clips, which illustrate the vitality of the agricultural zone in the Montérégie.

https://www.youtube.com/playlist?list=PLqyyXSL3FbFoLO62vftT-cV9x1BGlDjzx

Various communication tools to reach the public

The new video clips have now completed the toolkit developed to encourage living together and dialogue between the Montérégie’s population and its farmers. Several visuals and informational messages have been disseminated across multiple platforms for the partners in the awareness-raising campaign, “Our Countryside: A living space to share.” Newsletters, municipal bulletins, and social media publications have reached and raised awareness among the general public throughout the past year. A brochure will also be distributed in the municipalities. In addition, the very popular activity, Agriculture, my neighbour! will be relaunched in some municipal day camps this summer.

The project partners

The project partners include: the RCMs of Acton, Beauharnois-Salaberry, Brome-Missisquoi, Haut-Richelieu, Haut-St-Laurent, Jardins-de-Napierville, Haute-Yamaska, Marguerite-D’Youville, Maskoutains, Pierre-De Saurel, Roussillon, Rouville, and Vallée-du-Richelieu, Greater Longueuil, the Montérégie UPA Federation (MUPAF), and the Montérégie regional office of the Ministry of Agriculture, Fisheries, and Food (MAPAQ). These organizations are pooling resources and efforts to develop strategies and tools to ensure this campaign to raise awareness has a regional reach. The campaign to raise awareness about living together in harmony in the Montérégie’s agricultural zone was funded by the MAPAQ’s Territories program: Bio-food priorities, as well as by the UPA, the partner RCMs and Greater Longueuil, and will continue through October 2021.